Purpose
Our brand is practical, credible and people‑centred. We exist to inform, connect and inspire businesses across Ireland to explore, adopt and excel in employee ownership.
Our Values
Shared Success
We promote models that reward the whole team and protect long‑term continuity.
Evidence‑Led
We rely on data, case studies and practical experience over buzzwords.
Constructive
We collaborate with businesses, advisers and policymakers to get results.
Tone of Voice
Principles
- Clear, confident, practical.
- Plain English and short sentences.
- Active voice. Direct calls to action.
- Human and approachable.
Do / Don’t
“Ready to step back? Employee ownership lets you exit gradually while protecting what you’ve built.”
“Employee ownership isn’t a giveaway. It’s a fair sale that rewards you and empowers your team.”
“Join a growing movement of founders securing their legacy through employee ownership.”
“Unlock limitless synergy through employee empowerment.”
“Futureproof your company overnight with EOTs.”
Logo
Primary
Use on white. Minimum width: 160px. Safe zone: 12px all sides.
Reverse
For dark backgrounds (#001F33). Maintain contrast ratios.
Logo Mark
Use sparingly as an accent or social icon.
Don’t Do This
- Don’t alter colours or stretch the logo.
- Don’t place on busy backgrounds without a keyline.
- Don’t add effects, shadows or outlines.
Colour Palette
White
Backgrounds and clear space.
Deep Blue
Primary text and key headings.
Teal Blue
Accents, highlights, UI elements.
Typography
Headings
Employee Ownership builds resilient businesses
- Font: Montserrat Extra Bold
- Size: 60 pt (web: clamp 28–44px)
- Colour: Deep Blue (#001F33)
- Line height: 1.2
Body
Open Sans Regular for paragraphs, lists and captions. Keep sentences short. Use left alignment and generous spacing.
- Font: Open Sans Regular
- Size: 16–18 px
- Colour: Deep Blue (#001F33)
- Line height: 1.6